We pride ourselves on putting together media plans for our clients that reach their target audience the best way possible within the budget we are given. Our team takes time to analyze all the media options, verifying TV ratings, cable viewership, newspaper and magazine circulations, website impressions and more to ensure the plan is the best it can be. But one phrase can make all that hard work feel wasted:
Topics: Media Agency, media planning, searching for a new ad agency, good media idea, ad agency, choosing a media agency, target audience, media buying, marketing planning, marketing objectives, media selection
Topics: Media Agency, TV media buying, media buying, added value, Media, media reconciliation, Radio media buying
Here at McCulloch+Company, we love innovative new media ideas - but not just ideas that are innovative and creative for their own sakes, but rather ideas that further a brand's message. It's even better if the ad solves a problem your consumer has that then further enables them to use your product.
Topics: good media ideas, print advertising, top print media buying firm, media buying, brazil, reinventing traditional advertising, nivea sunscreen, marshall mcluhan, creative advertising, top print media buying agency
I recently picked as one of my summer reads Top of the Morning-inside the Cutthroat world of Morning TV by media columnist for the New York Times, Brian Stelter. The book is all about the morning TV battles, the segment or "daypart" that we in the media buying world refer to as "Early Morning." This window usually ranges from 6am to 9am and on the major broadcast networks includes the Today show on NBC, Good Morning America on ABC, and currently CBS This Morning on CBS. (The other big network, Fox, only has national programming through cable not on broadcast - that's relegated to the local affiliates).
Topics: traditional media buying, top tv ad buying agency, good media ideas, media planning, media buying, ad revenue, Top of the Morning, brian stelter, Today Show, Robin Roberts, Ann Curry
Imagine you are hard at work at your desk, perhaps checking some email, or formatting a very important TPS report. Imagine you are in the thick of it, when all of a sudden the phone rings. You pick up and on the other end hear: “Hello may I speak to ‘Mr. Mispronounced Name’ regarding ‘Totally butchered Client name/product?’” What do you do? You may swallow a laugh, let them know you are the right person, then most likely hear a robotic sales pitch that ends with ‘can I send you some more info?' Then you hang up, praying you never hear from them again.
Topics: kitties, TPS reports, time management, top radio ad buying agency, Sales tips, top tv ad buying agency, media planning, media buying
You’ve got a new widget to launch, a fat advertising budget, & slick new creative to promote it - now what?! You need some savvy media experts to do some research on your prospects and put a media plan together to reach them. The process of formulating that strategy can be extensive and is beyond the scope of a single blog post. But below are a few things to avoid if you want a strong media plan that actually gets results.
Topics: Media Agency, media planning, media buying, Media, How To
So here it is, our brand new blog on our brand new site. We hope to share here some Good Media Ideas that we have noticed in the marketplace, as well as media trends, media buying basics, book reviews, and a bit of what life is like at a top media agency in our little corner of suburbia in Atlanta. We also hope to help you get to know each member of our media team along the way.
Topics: traditional media buying, digital advertising, television, media planning, media buying, radio, tv ad buying, outdoor
