Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.
More Good Media Ideas
Welcome to the Good Media Ideas Blog
Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.
Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis
It's that time of year again when productivity in offices all around the country falls apart; at least on Thursday and Friday. Why the drop? It is March Madness! The 3 weeks every year when everyone decides to start watching college basketball.
Topics: good media ideas, media planning, media buying, march madness,, ncaa
My entire career has been searching for the one job that I look forward to going to everyday and it has taken me 3 states and 20 years to find it. The quest is finally over and as the saying goes, good things, better yet, Good Media Ideas, come to those who wait.
Topics: Media Agency, good media ideas, media planning, media buying, new media strategist
This past year I have tried my hand at CrossFit. A friend recently opened a "box" (the term this tribe uses for gyms), so I decided to give it a go. After trying it for several months, I'm happy to say I have seen great results and have enjoyed it - a lot more than I expected to. My time at CrossFit has shown me how much the principles taught there are applicable in the marketing realm as well. So in the spirit of the new year which is right around the corner, (along with resolutions), here are 10 things that I've learned in CrossFit that transfers into the marketing realm:
Topics: B2B advertising, good media ideas, media planning, marketing, crossfit, 2016
This time of year we are gathering information from vendors to put together annual media plans for our clients. Along with that we are evaluating what worked exceptionally well in this year's media plans, but also what has not worked so well. We feel this type of evaluation is crucial to helping our clients grow, make effective marketing decisions and for us to be good stewards of their marketing budgets. A lot of agencies may shy away from calling attention to any rotten eggs in a media plan, or if they do spin it so it is good news - gotta keep up the farce of smoke and mirrors so they keep paying the retainer, right?! But within these seeming mistakes we feel ourselves and the client can learn a great deal to improve and make better marketing decisions.
Topics: good media ideas, media planning, marketing, top atlanta media buying agency
In Part One of this series, we discussed what it means for a media planner to become fully immersed in his or her B2B clients’ business. As an extension of our clients’ marketing department, it is critical that we understand the intricacies of their trade, and take those into consideration while planning. It is our job to confidently make sound media recommendations that we stand behind, so this is a critical step in the process. After all, we’re responsible for their advertising budgets, so the more we know, the better.
Topics: B2B advertising, good media ideas, media planning, media buying
Back in December, I posted some of our initial thoughts on what we think through when putting a media plan together for our client partners. This is part 2 in a series of posts giving you a glimpse into our media planning process.
Topics: good media ideas, media planning, digital marketing, marketing budget, how do I determine my annual marketing budget, marketing director, marketing objectives
Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:
Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising
We pride ourselves on putting together media plans for our clients that reach their target audience the best way possible within the budget we are given. Our team takes time to analyze all the media options, verifying TV ratings, cable viewership, newspaper and magazine circulations, website impressions and more to ensure the plan is the best it can be. But one phrase can make all that hard work feel wasted:
Topics: Media Agency, media planning, searching for a new ad agency, good media idea, ad agency, choosing a media agency, target audience, media buying, marketing planning, marketing objectives, media selection
A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.
Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting
