There is no doubt that podcast listening is enjoying a bit of a resurgence. It is estimated that over 98 million will tune in this year, about 21% of all Americans each month. Not only is it a large quantity of people, but it is an attractive audience that a lot of brands want to reach - highly educated with higher household income and ethnically diverse. And yes podcast listening does over-index among millennials (A18-34).
Topics: digital advertising, good media idea, media buying, top atlanta media buying agency
This time of year we are gathering information from vendors to put together annual media plans for our clients. Along with that we are evaluating what worked exceptionally well in this year's media plans, but also what has not worked so well. We feel this type of evaluation is crucial to helping our clients grow, make effective marketing decisions and for us to be good stewards of their marketing budgets. A lot of agencies may shy away from calling attention to any rotten eggs in a media plan, or if they do spin it so it is good news - gotta keep up the farce of smoke and mirrors so they keep paying the retainer, right?! But within these seeming mistakes we feel ourselves and the client can learn a great deal to improve and make better marketing decisions.
Topics: good media ideas, media planning, marketing, top atlanta media buying agency
This is the time of the year that all of the major networks present their "Upfronts" - their dog and pony show of new shows and gimmicks for advertisers and agency media buyers in New York to attract commitments of major year-long deals. They started on Monday of this week with Fox and NBC, today will be CBS. But yesterday was ABC's Upfront and I actually tuned in to the live stream. Here is a brief recap of some of the promising new shows and a few of the trends that I noticed.
Topics: good media ideas, TV media buying, top atlanta media buying agency, upfronts
Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:
Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising
Good question, right? Why do you need to have a media agency that is meticulous with media payables, whether they pay media directly or batch media invoices for your accounting department to process? Besides the obvious credit rating benefit, it also keeps the agency and your company in good standing with media to insure no snags when asking media vendors for credit on the next buy.
Topics: Media Agency, good media ideas, choosing a media agency, media payables, stewardship, top atlanta media buying agency
