More Good Media Ideas

Welcome to the McCulloch+Company Blog

The Speed of Media

Posted by Drew Conklin on Thu, May 12, 2016 @ 12:05 PM

Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.

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Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Fall Premiere week on TV - The Good, the Bad, the Cancelled

Posted by Scott Christopher on Thu, Sep 26, 2013 @ 09:09 AM

Ah, it's that time of year again. The breeze is swirling the crisp leaves out of the trees and onto the ground, every drink is suddenly pumpkin-spiced, and there's a new line-up of shows on your television! As the networks gear up to premiere their new fall shows these final two weeks of September, we figured we would share the shows we think have lasting power..and those that don't stand a chance.

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Topics: top radio ad buying agency, traditional media buying, top tv ad buying agency, television, TV media buying, tv ad buying, TV strategy, Agents of SHIELD, Traditional Advertising, Robin Williams, Avengers, fall telvision season premieres

Exploring Good Media Ideas - today and beyond

Posted by Scott Christopher on Tue, Mar 5, 2013 @ 11:03 AM

So here it is, our brand new blog on our brand new site. We hope to share here some Good Media Ideas that we have noticed in the marketplace, as well as media trends, media buying basics, book reviews, and a bit of what life is like at a top media agency in our little corner of suburbia in Atlanta. We also hope to help you get to know each member of our media team along the way. 

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Topics: traditional media buying, digital advertising, television, media planning, media buying, radio, tv ad buying, outdoor

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