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March Good Media Idea: Weather-triggered custom song on Spotify

Posted by Scott Christopher on Mon, Mar 20, 2017 @ 13:03 PM

We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!

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Topics: online music streaming, good media idea, top southeast media buying agency, brand

How Apple Music will change the music streaming landscape

Posted by Scott Christopher on Thu, Jun 11, 2015 @ 14:06 PM

You likely heard the news earlier this week, that Apple announced a new streaming service called Apple Music. From everything we've read, it seems to be a revamping of the iTunes Radio service they announced a couple of years ago, but now it does much more and integrates the attributes of Beats music, the streaming service Apple acquired last year. The subscription-based service builds off what many of the competitors already do. It's a $10/month on-demand music service, but with a 3 month trial for users when it launches later this month. It seems Apple though is trying to allure subscribers through exclusive features like curated playlists by artists, a worldwide "always on" radio station called Beats1, and accessibility to exclusive artist content like photos and videos through a feature called Connect.

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Topics: online music streaming, digital advertising agency, Apple

State of Media: Online music streaming

Posted by Scott Christopher on Tue, Aug 19, 2014 @ 13:08 PM

We are always looking for innovative new ways to get the brands we work with out in front of new prospects. One arena that has grown a ton in recent years is the universe of online music streaming through apps and websites like Pandora and Spotify. This world has blown up as of late, with over 100 different services ranging from free to $10, ad supported or not. This article from Time gives a great overview of the top 10 - based on brand awareness - and the differences in their user and song databases and other information.

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Topics: media buying atlanta, online music streaming, digital advertising agency

Radio Trend - Online streaming

Posted by Scott Christopher on Tue, Jul 2, 2013 @ 14:07 PM

In the world of radio, we do not feel terrestrial radio is going anywhere, but there are some new interactive ways to extend the reach and frequency of your traditional radio buy. We are all familiar with online music streaming options, like Pandora and Spotify which are ad-supported but have premium subscriptions that allow you to pay to have limited or no ads. And although these services have been around a few years and each offer unique benefits, recently there have been some big players that have thrown their hat in the streaming ring, most notably Apple.

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Topics: online music streaming, top atlanta radio media placement, iTunes Radio, iAds, Pandora, Spotify

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