More Good Media Ideas
Welcome to the Good Media Ideas Blog
When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy.
At McCulloch+Company we do what we do well, and engage specialists at one of our partner agencies if a need arises that's not in our wheelhouse. Today's blog is a guest post from one of those partners, Somedia Solutions. Somedia specializes in developing and implementing strategic, engaging social media marketing plans. They create and manage content to help their clients achieve their business goals. Whether it's B2B, B2C or human2human, Somedia uses social tools to maximize your brand, sales, customer service and event promotion. This post was written by Hannah Carroll.
So, the Olympics is happening right now. I know, I know - you had no idea. If you're like me, you've been staying up way too late to cheer on the athletes wearing the red, white and blue. From all the gold in swimming to the women gymnasts topping the podium again, it's been pretty exciting to watch.
We are always looking for innovative new ways to get our clients' advertising messages to their target audience. One new media opportunity that we think can be a really good idea is paid social advertising, especially for B2C programs. Whether it's Snapchat, Reddit or (comparably) the mainstays Pinterest, Instagram, Facebook and Twitter, it is hard to deny the viability & value of these audiences as these sites become more ubiquitous. And advertising in this space is constantly updating as each platform tests formats & finds the proper balance of ads to content for their respective audiences. Just like any other type of native advertising though, we think if it's done right-- true to the medium, as a part of an overall content strategy-- it can be very effective.