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Broadcast Upfront Review 2018

Posted by Drew Conklin on Fri, Aug 17, 2018 @ 12:08 PM

 

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Topics: tv advertising, upfronts, broadcast

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

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Topics: tv advertising, upfronts, broadcast

Upfront Review 2016

Posted by Drew Conklin on Thu, May 26, 2016 @ 11:05 AM

The Upfronts are now behind us and it is always fun to watch all the trailers for the new shows and guess which will be hits and which will be flops. The McCulloch + Company Media Strategists watched each of the new offerings from the networks and put together a brief overview of what they think will be a Hit and what will be a Miss. 

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Topics: tv advertising, upfronts, broadcast

Good Culture is Good Marketing

Posted by Scott Christopher on Mon, Dec 22, 2014 @ 13:12 PM

Too many people think that marketing is a siloed function of a company, just focused on the realm of media/communications & advertising. But the best companies understand that there are several things that effect the customer's experience beyond just the Four P's. We tend to agree. Any touchpoint that a potential customers' has with your company is a marketing interaction. As much as we'd like to think only advertising speaks to that, we all know in our experience as consumers that simply is not true. 

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Topics: good media ideas, marketing, top Atlanta media buying advertising agency, tv advertising

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