More Good Media Ideas
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Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.
Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much.
So, the Olympics is happening right now. I know, I know - you had no idea. If you're like me, you've been staying up way too late to cheer on the athletes wearing the red, white and blue. From all the gold in swimming to the women gymnasts topping the podium again, it's been pretty exciting to watch.
The Upfronts are now behind us and it is always fun to watch all the trailers for the new shows and guess which will be hits and which will be flops. The McCulloch + Company Media Strategists watched each of the new offerings from the networks and put together a brief overview of what they think will be a Hit and what will be a Miss.