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Broadcast Upfront Review 2018

Posted by Drew Conklin on Fri, Aug 17, 2018 @ 12:08 PM

 

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Topics: tv advertising, upfronts, broadcast

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

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Topics: tv advertising, upfronts, broadcast

Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

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Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy

Ford + Olympics + Snapchat = effective media campaign

Posted by Scott Christopher on Fri, Aug 12, 2016 @ 10:08 AM

So, the Olympics is happening right now. I know, I know - you had no idea. If you're like me, you've been staying up way too late to cheer on the athletes wearing the red, white and blue. From all the gold in swimming to the women gymnasts topping the podium again, it's been pretty exciting to watch.

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Topics: TV strategy, spot tv buying, social media, broadcast, olympics

Upfront Review 2016

Posted by Drew Conklin on Thu, May 26, 2016 @ 11:05 AM

The Upfronts are now behind us and it is always fun to watch all the trailers for the new shows and guess which will be hits and which will be flops. The McCulloch + Company Media Strategists watched each of the new offerings from the networks and put together a brief overview of what they think will be a Hit and what will be a Miss. 

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Topics: tv advertising, upfronts, broadcast

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