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SEM - The Do's and Do Not's

Posted by Drew Conklin on Wed, May 2, 2018 @ 14:05 PM

Many organizations, from "mom and pop" to large national companies, have at some point thought about or implemented an SEM (Search Engine Marketing) campaign for their business. Some of these implementations led to great results, while others have fallen flat on their back.


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Topics: good media idea, digital media, best practices, SEM, Google, media strategy, AdWords, Keywords

Leveraging Digital Media to Sell more Cars

Posted by Scott Christopher on Fri, Dec 2, 2016 @ 14:12 PM

As an advertising agency, we work hard to craft media plans that are not just noteworthy, but actually achieve the goals of our clients. We don't just want to see if click-through rates are above benchmark, but also if site engagement was achieved, did the leads generated result in sales? Were more widgets sold? This reality is especially important in the auto industry where gross margins for dealers are growing ever thinner and shoppers ever savvier. We understand car dealers are in the business to sell more cars, and we're in the business to help them do that.

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Topics: digital media, mobile, automotive advertising, digital strategy, car dealer

The Speed of Media

Posted by Drew Conklin on Thu, May 12, 2016 @ 12:05 PM

Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.

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Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising

The Effects of Ad Blocking

Posted by Drew Conklin on Fri, Apr 22, 2016 @ 10:04 AM

As the revenue allocated toward digital continues to increase, there is a new concern, not about available inventory, but about consumers Ad Blocking. A day doesn't go by that a new article doesn't appear in our inbox about this.

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Topics: digital advertising, Media Agency, digital media buying, digital media, digital, ad blocking, ad fraud

What Do You Do For a Living?

Posted by Drew Conklin on Fri, Apr 15, 2016 @ 12:04 PM

When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do. 

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Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying

Busted Brackets and Optimization

Posted by Drew Conklin on Thu, Mar 24, 2016 @ 11:03 AM

Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.

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Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis

Video Intro to Programmatic Buying

Posted by Scott Christopher on Fri, Aug 22, 2014 @ 15:08 PM
In this video, Neil Pace introduces his recent blog post on programmatic buying.
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Topics: ad agency, programmatic, digital media

An Intro to Programmatic Buying

Posted by Neil Pace on Thu, Aug 21, 2014 @ 16:08 PM

Having been in the media industry for several years, when a new buzzword starts making the rounds I wonder if it will stick around. Oftentimes, it's the latest thing everyone talks about and claims to be an expert on, but soon enough people can't even remember what the term even meant. The latest is "programmatic" or programmatic buying. This is a new buying method that was primarily developed for digital display but can also be used for pre-roll, Facebook ads, even television. The promise of programmatic is huge so I hope it's here to stay, but the biggest problem with programmatic right now is that no one seems to know exactly what it means. They just know they need to be doing it. In future posts, we'll expand on the details of the programmatic buying process but for now I thought I'd go over the basics so that we're all on the same page.

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Topics: media buying, programmatic, digital media

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