More Good Media Ideas

Topics: B2B advertising, good media ideas, media planning, media buying

If you have been around the advertising world lately, you probably have heard the term "native advertising" quite a bit. Conversations around the legitimacy and effectiveness of this new mode of advertising have taken our industry by storm in the last few years. What is native advertising, is it a good media idea for brands and a viable ad offering for publishers? This blog will attempt to answer those questions as I explore the risks and potential rewards of marketing this way.

Topics: good media ideas, interactive media buying, top atlanta interactive agency, native advertising

Topics: good media ideas, good media idea, out of home advertising, top atlanta billboard media buying agency

Topics: good media ideas, digital marketing, webinars, content marketing, B2B marketing strategy

Back in December, I posted some of our initial thoughts on what we think through when putting a media plan together for our client partners. This is part 2 in a series of posts giving you a glimpse into our media planning process.

Topics: good media ideas, media planning, digital marketing, marketing budget, how do I determine my annual marketing budget, marketing director, marketing objectives

Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

Just in time for Valentine's Day, this month's good media idea highlights Victoria's Secret and their in-app mobile advertising campaigns. They are a great example of a retailer that is activating the "raving fan" base of app users to encourage repeat traffic to go buy more - and through strong creative and new innovative technology they've introduced within their app. The latest "Spring Break" campaign features a scavenger hunt of sorts where consumers must find an image of a model in front of the letter "P" and scan it using image recognition technology in the app, to get offers and deals unique to the app. They also have technology that integrates music playlists within the app as well as other games and unique features. All of the campaigns tie in traditional media as well as eBlasts and SMS, a true multi-channel approach which we always believe is a good idea. It seems to have paid off as well as with strong click-through rates for in-app ads as well as measurable consumer engagement and strong sales.

Topics: good media ideas, good media idea, ad agency, integrated marketing, Victoria's Secret, Gabby Douglas, multichannel campaigns, Royal Caribbean

Topics: Media Agency, good media ideas, choosing a media agency, media payables, stewardship, top atlanta media buying agency

 A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.

Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting

This month's good media idea comes to us from H&M and their Super Bowl TV spot they have planned featuring David Beckham's Bodywear line. The 30-second spot, when appearing on Samsung smart TVs, will feature a pop-up menu offering more product information, the option to send that info to another device, and even the ability to purchase product using your remote. It will remain interactive, even if viewed later through a DVR. This is all via a platform, Delivery Agent, that has been doing this for years. 

Topics: CES 2014, Samsung, good media ideas, good media idea, ad agency, digital marketing, SmartTV, interactive media buys, David Beckham, interactive advertising, Super Bowl advertising