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Meet the New Media Strategist

Posted by Drew Conklin on Wed, Mar 9, 2016 @ 12:03 PM

My entire career has been searching for the one job that I look forward to going to everyday and it has taken me 3 states and 20 years to find it. The quest is finally over and as the saying goes, good things, better yet, Good Media Ideas, come to those who wait.

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Topics: Media Agency, good media ideas, media planning, media buying, new media strategist

Good Media Idea: Rainvertising in Seattle

Posted by Scott Christopher on Fri, Aug 15, 2014 @ 09:08 AM

I realize that we often highlight outdoor in our monthly good media ideas, but there's a lot of room for innovation & creativity in this space. This month's idea is a fun one that really only works in the city that it's been done - Seattle. The idea is something that Media Post calls "Rainvertising," and was executed by agency Publicis Seattle. To promote a local music & arts festival Bumbershoot, the ad campaign called for the use of a rain-activated paint called NeverWet that only comes visible when wet. They painted the streets and sidewalks of the city with clever tags and promos related to the festival and rain. Watch below video for a full video of how they pulled this off. 

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Topics: Media Agency, good media ideas, out of home advertising, outdoor advertising

Which Comes First – Media or Creative?

Posted by Neil Pace on Thu, May 22, 2014 @ 16:05 PM

It’s a question that clients have always struggled with. It’s certainly not as polarizing as the “chicken or the egg” question might be, but it’s a question that every client wished they knew the answer to before they selected a vendor. “Is the media more important than the creative?” Or vice versa. We have our own perspective on this and you might be surprised by the answer considering we’re a media only agency.

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Topics: creative agency, Media Agency, partnership

A Media Planner's Approach to B2B Advertising: Part One

Posted by Sean Norton on Thu, Feb 20, 2014 @ 14:02 PM


Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:

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Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

You Are Not Your Target Audience

Posted by Neil Pace on Wed, Feb 12, 2014 @ 16:02 PM

We pride ourselves on putting together media plans for our clients that reach their target audience the best way possible within the budget we are given. Our team takes time to analyze all the media options, verifying TV ratings, cable viewership, newspaper and magazine circulations, website impressions and more to ensure the plan is the best it can be. But one phrase can make all that hard work feel wasted:

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Topics: Media Agency, media planning, searching for a new ad agency, good media idea, ad agency, choosing a media agency, target audience, media buying, marketing planning, marketing objectives, media selection

Is your agency of record a good steward with media payables?

Posted by Scott Jones on Wed, Jan 29, 2014 @ 11:01 AM


Good question, right? Why do you need to have a media agency that is meticulous with media payables, whether they pay media directly or batch media invoices for your accounting department to process?  Besides the obvious credit rating benefit, it also keeps the agency and your company in good standing with media to insure no snags when asking media vendors for credit on the next buy.

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Topics: Media Agency, good media ideas, choosing a media agency, media payables, stewardship, top atlanta media buying agency

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

How to NOT Let Meetings Ruin Your Life

Posted by Jeff Jones on Mon, Nov 11, 2013 @ 07:11 AM

 

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Topics: Media Agency, top atlanta radio media placement, good media ideas, interactive media planning, top print media buying firm, top roswell media buying company, how to run a good meeting, meeting agenda, advertising agency meetings

How to improve your B2B marketing with research

Posted by Scott Christopher on Wed, Oct 23, 2013 @ 16:10 PM

As an agency, we value research as it can help inform your media plan and make it smarter. Whether you are researching media consumption habits among your prospects, or reviewing qualitative data in a particular DMA, we are of the mindset that knowledge is power and it's worth investing in to make better decisions about your marketing budget. This is true for either B2B or B2C marketing. We also know that this research can come at real costs, both time and money, so a company has to weigh that into consideration as well. Will the potential results of the study be worth the cost and will we have time to review the data and apply its findings to our marketing strategies? 

We just finished a custom research project for one of our B2B clients, a product we call MediaWatch™. This is a competitive media analysis in which we survey publications within a given time frame in our client's industry searching for identified competitors' ad placements. Another reality when it comes to research is that what we want to know is not measured by syndicated data, especially in B2B categories. So we just do it ourselves!

For this particular client that is in the infrastructure and construction category, they selected 17 publications and 17 different competitors and we surveyed all publications over a 7 month period. We also requested digital activity within that time frame, although that is hard to quantify since we cannot estimate impressions or spend there. But in print, after surveying we were able to estimate spend and frequency, based on our calculation of advertising value - estimated frequency multiplied by rate card rate for that frequency. At that point we have an "apples-to-apples" comparison with our client's advertising value and all identified competitors in the category. Then we reflect in pie chart-form our client's share of voice as seen in their spend, their share of pages and print impressions across the category. 

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Topics: Media Agency, good media ideas, media planning, custom B-to-B research, B2B marketing strategy, B-to-B media planning, B-to-B marketing, b2c marketing

Client Watchdog: reconciliations and the media stewardship process

Posted by Scott Jones on Fri, Oct 11, 2013 @ 13:10 PM

 

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Topics: Media Agency, TV media buying, media buying, added value, Media, media reconciliation, Radio media buying

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