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Upfronts 2015: ABC & CBS recap

Posted by Scott Christopher on Thu, May 14, 2015 @ 14:05 PM

This time every year each of the major networks do their "Upfront" presentations to advertisers and agencies, showcasing the new and returning programming for the next season. The nets do this in hopes to secure upfront deals with advertisers before the season starts - hence the name. That's happening this week in New York City - and although we were not able to attend in person, we were able to tune in to the live streams of the presentations. We'd like to share our take on the Upfronts here. I'll start with ABC and CBS, and Neil is going to share his thoughts on the other three in the coming days. 

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Topics: muppets, TV media buying, supergirl, CBS, Agents of SHIELD, abc, upfronts

Race-themed shows, Oscar-winners featured in ABC advertising Upfront

Posted by Scott Christopher on Wed, May 14, 2014 @ 11:05 AM

This is the time of the year that all of the major networks present their "Upfronts" - their dog and pony show of new shows and gimmicks for advertisers and agency media buyers in New York to attract commitments of major year-long deals. They started on Monday of this week with Fox and NBC, today will be CBS. But yesterday was ABC's Upfront and I actually tuned in to the live stream. Here is a brief recap of some of the promising new shows and a few of the trends that I noticed.

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Topics: good media ideas, TV media buying, top atlanta media buying agency, upfronts

How to NOT let Conference Calls ruin your life

Posted by Jeff Jones on Wed, Jan 22, 2014 @ 09:01 AM

 A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.

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Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting

Can FOX revive American Idol?

Posted by Scott Christopher on Thu, Jan 16, 2014 @ 13:01 PM

Well, it's January, and that means a few things. NFL play-offs. Crowded suburban gyms, and mid-season TV premieres. It's also the beginning of our busy media buying season as many of our clients are on annual fiscal calendars. This week all of us TV media buyers have been in the thick of ratings projections - the process whereby we evaluate the performance of a particular show by evaluating the Nielsen data and then project or predict how it will perform ratings-wise in the coming year/during our clients' flights in that particular market. We do this for all of the available programs we can purchase. It gets particularly tricky when we are having to predict how brand new shows will perform. But it's part of the art and science of the job that keeps us doing the work instead of machines - and it also means we watch a lot of TV which we don't mind.

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Topics: TV media buying, Nielsen ratings, top Atlanta media buying advertising agency, spot tv buying, American Idol, JLo

Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

Client Watchdog: reconciliations and the media stewardship process

Posted by Scott Jones on Fri, Oct 11, 2013 @ 13:10 PM


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Topics: Media Agency, TV media buying, media buying, added value, Media, media reconciliation, Radio media buying

Fall Premiere week on TV - The Good, the Bad, the Cancelled

Posted by Scott Christopher on Thu, Sep 26, 2013 @ 09:09 AM

Ah, it's that time of year again. The breeze is swirling the crisp leaves out of the trees and onto the ground, every drink is suddenly pumpkin-spiced, and there's a new line-up of shows on your television! As the networks gear up to premiere their new fall shows these final two weeks of September, we figured we would share the shows we think have lasting power..and those that don't stand a chance.

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Topics: top radio ad buying agency, traditional media buying, top tv ad buying agency, television, TV media buying, tv ad buying, TV strategy, Agents of SHIELD, Traditional Advertising, Robin Williams, Avengers, fall telvision season premieres

CBS wins the May sweeps

Posted by Scott Christopher on Mon, May 27, 2013 @ 17:05 PM

Last week it was announced that CBS won the coveted May Sweeps period - the Nielsen ratings race that happens every May. This is is the final week that Nielsen is collecting data for their national May research “book.” That's what us media geeks use 

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Topics: TV media buying, ratings, ad revenue, CBS wins sweeps, content, TV strategy, How To

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