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What's Verizon after in its acquisition of AOL?

Posted by Scott Christopher on Wed, May 13, 2015 @ 11:05 AM

You likely heard the news yesterday that Verizon is seeking to acquire AOL for $4.4 billion dollars. And like me, you may have asked "AOL is still a thing and it's worth that much?" or "AOL owns The Huffington Post?" But it quickly became clear what this deal was about - that's right, advertising - and programmatic buying at that.

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Topics: aol, verizon, programmatic advertising, ad targeting, over-the-top, good media ideas, ott

Cox Automotive Expands Media Agency Partnership with McCulloch+Company

Posted by Jeff Jones on Mon, Apr 6, 2015 @ 10:04 AM

ATLANTA (April 5, 2015) – Cox Automotive, the leading provider of products and services that span the automotive ecosystem worldwide, has expanded its media agency partnership with Atlanta media services company, McCulloch+Company. In addition to managing dealer-facing advertising media planning and buying for Autotrader, Kelley Blue Book, vAuto and Trade-In Marketplace, McCulloch+Company will now also manage dealer-facing advertising media activity for Manheim and NextGear Capital.  Additionally, McCulloch+Company will provide consulting services for other Cox Automotive brands.

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Topics: agency news, client news, Cox Automotive, good media ideas

Digital Media Strategy - Best Practices, part 2

Posted by Scott Christopher on Mon, Mar 23, 2015 @ 15:03 PM

Last month I started this series on Best Practices for Digital Strategy. Read the first post here. Before I get into today's best practice, I want to share an article I recently read in the Harvard Business Review. It contains spot-on advice to make sure you are asking the right questions when developing your digital marketing strategy - to be more than just attention-grabbing online. From the article:

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Topics: good media ideas, digital marketing, digital media buying, best practices, CTAs, call-to-action

2015: The Year TV Streaming will become Main Stream

Posted by Scott Christopher on Fri, Feb 20, 2015 @ 14:02 PM

I'm prepared to make a bold prediction for 2015. It will be the year that online video streaming for TV will finally go main stream. Bold - isn't it? How can I be this confident (only 6 weeks into the year... but Chinese New Year was just yesterday). Well, on this blog I have written about this possibility, the last domino being the announcements late last year from HBO and CBS that they would offer paid subscriptions to their content "Over the Top" (OTT) on channels that can be accessed on devices like Roku, Amazon Fire and Apple TV. I chronicled the Aereo case, right from the beginning. And as I shared in my post a couple of months ago, those recent announcements revealed a lot about why this fight went all the way to the Supreme Court. Yes - the industry had read the tea leaves, and knew that the future would be in internet TV. They were all developing these options behind the scenes and Aereo had beaten them to the punch (saying nothing of making money off their content without paying them). 

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Topics: good media ideas, Atlanta TV buying agencies, TV streaming, Sling TV

February Good Media Idea - Virtual Reality from Merrell

Posted by Scott Christopher on Wed, Feb 11, 2015 @ 11:02 AM

This month's good media idea comes from outdoor footwear brand, Merrell and features a very cool integration involving virtual reality! Last month in partnership with Rolling Stone magazine, the brand brought "the Italian Alps to Park City, UT" at the Sundance Film Festival. The immersive first-of-its-kind marketing experience called Trailscape had festival-goers walking across rickety bridges, dodging falling rocks, and gazing at amazing views.  This was all to launch a new boot - Capra (a very film-y name). 

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Topics: sundance, media planning Atlanta, good media ideas, virtual reality, merrell

Digital Media Strategy - Best Practices, part 1

Posted by Scott Christopher on Mon, Feb 9, 2015 @ 11:02 AM

When it comes to promoting a business online, all marketers know they have to do it - that's where their prospects are. But what's the best way to go about it? In this series, I will share some principles we have uncovered in advising clients in their media planning - for both tradition and digital media (yes- there is some crossover between these channels, believe it or not) over the years.

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Topics: good media ideas, digital marketing, KPIs, digital media buying

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Posted by Jeff Jones on Thu, Jan 22, 2015 @ 10:01 AM

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

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Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

Good Media Idea: Online video

Posted by Scott Christopher on Tue, Dec 23, 2014 @ 17:12 PM

This month's good media idea features something we should've written about a long time ago: online video. This is an area that is growing by leaps and bounds every month, with new publishers popping up daily, many of them creating original content, and in-banner video options becoming more prevalent. Plus, this short-form video content is very "snackable" with high view-through rates and optimal to reach potential customers where they are - on their mobile devices.

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Topics: online video, good media ideas, digital advertising media agency, retail

Good Culture is Good Marketing

Posted by Scott Christopher on Mon, Dec 22, 2014 @ 13:12 PM

Too many people think that marketing is a siloed function of a company, just focused on the realm of media/communications & advertising. But the best companies understand that there are several things that effect the customer's experience beyond just the Four P's. We tend to agree. Any touchpoint that a potential customers' has with your company is a marketing interaction. As much as we'd like to think only advertising speaks to that, we all know in our experience as consumers that simply is not true. 

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Topics: good media ideas, marketing, top Atlanta media buying advertising agency, tv advertising

Good Media Idea: Macy's Image Search app

Posted by Scott Christopher on Wed, Nov 26, 2014 @ 15:11 PM

We have slacked as of late on highlighting good media ideas we have noticed. But this one stood out to us, especially in light of it being Thanksgiving week with Black Friday right around the corner. This month's idea comes from retailer Macy's and their new mobile app that debuted earlier this fall. The app allows customers to snap a photo with their phone of an outfit or accessory; and then similar looks and items that are on Macys.com are sent to them in-app (Ok, ok - we know. This isn't really a media idea; it's a technology idea, but who's counting?)

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Topics: good media ideas, digital, retail, mobile

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