Time to get back on the wagon and write about developing a quality digital media strategy. This time in our series on digital media strategy, we will focus on best practices for landing page and form designs. You've developed your KPIs and CTAs. Now you need to create within your CMS a landing page for your website that effectively converts your prospects that land there into leads. (can we have more acronyms in marketing, please?) There are certain things you should do and not do in designing these pages and the forms found there to make them most effective with high conversion rates. In this post, I will share just a few high-level best practices on this topic - all that we have learned from Hubspot, the CMS we use.
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