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Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.
The Upfronts are now behind us and it is always fun to watch all the trailers for the new shows and guess which will be hits and which will be flops. The McCulloch + Company Media Strategists watched each of the new offerings from the networks and put together a brief overview of what they think will be a Hit and what will be a Miss.
You may have read my colleague's blog about the ABC and NBC Upfronts. As he mentioned, these presentations to buyers are the carrot to entice them to purchase ad inventory on their stations. We like to take a look at what the networks are offering and give you our perspective of their upcoming programs.
This time every year each of the major networks do their "Upfront" presentations to advertisers and agencies, showcasing the new and returning programming for the next season. The nets do this in hopes to secure upfront deals with advertisers before the season starts - hence the name. That's happening this week in New York City - and although we were not able to attend in person, we were able to tune in to the live streams of the presentations. We'd like to share our take on the Upfronts here. I'll start with ABC and CBS, and Neil is going to share his thoughts on the other three in the coming days.
This is the time of the year that all of the major networks present their "Upfronts" - their dog and pony show of new shows and gimmicks for advertisers and agency media buyers in New York to attract commitments of major year-long deals. They started on Monday of this week with Fox and NBC, today will be CBS. But yesterday was ABC's Upfront and I actually tuned in to the live stream. Here is a brief recap of some of the promising new shows and a few of the trends that I noticed.