More Good Media Ideas

Welcome to the McCulloch+Company Blog

What Do You Do For a Living?

Posted by Drew Conklin on Fri, Apr 15, 2016 @ 12:04 PM

When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do. 

Read More

Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying

Busted Brackets and Optimization

Posted by Drew Conklin on Thu, Mar 24, 2016 @ 11:03 AM


Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.

Read More

Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis

16 Questions Facing Media Pros in 2016

Posted by Scott Christopher on Tue, Mar 22, 2016 @ 12:03 PM

Last week our Media Director, Jeff Jones participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click here to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your media planning and buying endeavors. 

Read More

Topics: digital advertising, Media Agency, good media idea, ad agency, media buying

The Madness of March

Posted by Drew Conklin on Wed, Mar 16, 2016 @ 13:03 PM

It's that time of year again when productivity in offices all around the country falls apart; at least on Thursday and Friday. Why the drop? It is March Madness! The 3 weeks every year when everyone decides to start watching college basketball. 

Read More

Topics: good media ideas, media planning, media buying, march madness,, ncaa

Meet the New Media Strategist

Posted by Drew Conklin on Wed, Mar 9, 2016 @ 12:03 PM

My entire career has been searching for the one job that I look forward to going to everyday and it has taken me 3 states and 20 years to find it. The quest is finally over and as the saying goes, good things, better yet, Good Media Ideas, come to those who wait.

Read More

Topics: Media Agency, good media ideas, media planning, media buying, new media strategist

7 Trends in Retail Marketing

Posted by Scott Christopher on Wed, Aug 27, 2014 @ 14:08 PM

It's no secret that traditional brick-and-mortar stores are having to reinvent themselves to compete with online sales and ecommerce sites. Each retailer is doing what they can to innovate and win consumer's dollars. Over the last several months, we have noticed some exciting trends in traditional retail that are pushing the envelope and succeeding in making the register go ka-ching. Here are some of those trends, from marketing to merchandising and more.

Read More

Topics: media buying, retail marketing, iBeacons, b2c marketing, omnichannel

An Intro to Programmatic Buying

Posted by Neil Pace on Thu, Aug 21, 2014 @ 16:08 PM

Having been in the media industry for several years, when a new buzzword starts making the rounds I wonder if it will stick around. Oftentimes, it's the latest thing everyone talks about and claims to be an expert on, but soon enough people can't even remember what the term even meant. The latest is "programmatic" or programmatic buying. This is a new buying method that was primarily developed for digital display but can also be used for pre-roll, Facebook ads, even television. The promise of programmatic is huge so I hope it's here to stay, but the biggest problem with programmatic right now is that no one seems to know exactly what it means. They just know they need to be doing it. In future posts, we'll expand on the details of the programmatic buying process but for now I thought I'd go over the basics so that we're all on the same page.

Read More

Topics: media buying, programmatic, digital media

Good Media Idea Makers: Summer Intern, Rebekah White

Posted by Rebekah White on Thu, Jun 26, 2014 @ 09:06 AM

This is the first post in a blog series called "Good Media Idea Makers," helping you get to know the McCulloch+Company team on a more personal basis. First up is our awesome summer intern!

Read More

Topics: good media ideas, media buying, advertising

A Media Planner's Approach to B2B Advertising: Part Two

Posted by Sean Norton on Mon, May 12, 2014 @ 16:05 PM

In Part One of this series, we discussed what it means for a media planner to become fully immersed in his or her B2B clients’ business. As an extension of our clients’ marketing department, it is critical that we understand the intricacies of their trade, and take those into consideration while planning. It is our job to confidently make sound media recommendations that we stand behind, so this is a critical step in the process. After all, we’re responsible for their advertising budgets, so the more we know, the better. 

Read More

Topics: B2B advertising, good media ideas, media planning, media buying

A Media Planner's Approach to B2B Advertising: Part One

Posted by Sean Norton on Thu, Feb 20, 2014 @ 14:02 PM


Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:

Read More

Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts