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Good Media Idea: Corona, a billboard and the moon

Posted by Scott Christopher on Wed, Jun 12, 2013 @ 10:06 AM

Here at McCulloch+Company, we live for media ideas that are creative, buzz-worthy, and just wonky enough to work. This week’s Good Media Idea (just in time for summer) is off the charts in the creative department - but it’s all around one simple idea - what if the moon became the lime in a huge Corona bottle? We especially love that the execution of the idea required hiring an astronomer.  

The agency here was Cramer-Krasselt, Chicago. What media ideas have you seen lately that have been off-the-wall enough to leave a lasting impression with you? Share in the comments.

McCulloch+Company is an advertising media services company that integrates the innovation of digital media with the strengths of traditional paths. Founded in 1994 and located in historic Roswell, Georgia, McCulloch+Company is regarded as one of the Southeast's preeminent media agencies. The agency is skilled at managing B2B and B2C clients in a multitude of industry categories. 


Topics: good media ideas, media planning, corona, outdoor advertising, creative advertising

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