More Good Media Ideas

Welcome to the McCulloch+Company Blog

How Netflix saved Unbreakable Kimmy Schmidt

Posted by Scott Christopher on Thu, Jul 23, 2015 @ 11:07 AM

Unless you've been living under a rock (or underground bunker) you have likely heard about the recent phenom of a show from Netflix called Unbreakable Kimmy Schmidt. That's right - it's the little comedy show that was released a week after House of Cards Season 3, but quickly surpassed it in viewership. It stars Ellie Kemper from The Office, and a breakout Broadway star Tituss Burgess (who yours truly starred with in a community theater show back in 2000. No kidding - see picture below). Beyond the critical acclaim it has received, it can now add several Emmy nominations to its list of accolades, just announced last week. 

Read More

Topics: online video streaming, Netflix, Atlanta digital advertising agency, advertising, NBC

Upfronts 2015: FOX, NBC, and the CW Recap

Posted by Neil Pace on Wed, May 20, 2015 @ 13:05 PM

You may have read my colleague's blog about the ABC and NBC Upfronts. As he mentioned, these presentations to buyers are the carrot to entice them to purchase ad inventory on their stations. We like to take a look at what the networks are offering and give you our perspective of their upcoming programs.

Read More

Topics: FOX, 2015, upfronts, NBC, CW