--- title: Blog | Neil Pace description: Welcome to our company's blog. Here we share media trends & insights and the good media ideas we have seen lately in the advertising world. --- [Skip to main content](https://www.goodmediaideas.com/blog/author/neil-pace#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # All articles from Neil Pace #### [media planning • Thu, Apr 10, 2025 @ 10:04 AM Is Product Knowledge more important than Media Expertise?](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) [Read article](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) #### [Cox Automotive • Tue, May 30, 2023 @ 15:05 PM Recruitment Campaigns Start with Good Media Ideas](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas) [Read article](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas) #### [media planning • Tue, Jan 3, 2017 @ 08:01 AM Making Your Marketing Resolutions - and How to Stick to Them](https://www.goodmediaideas.com/blog/making-your-marketing-resolutions-and-how-to-stick-to-them) [Read article](https://www.goodmediaideas.com/blog/making-your-marketing-resolutions-and-how-to-stick-to-them) #### [media planning • Wed, Aug 24, 2016 @ 07:08 AM The 7 Habits of Highly Effective Media Agencies](https://www.goodmediaideas.com/blog/the-7-habits-of-highly-effective-media-agencies) [Read article](https://www.goodmediaideas.com/blog/the-7-habits-of-highly-effective-media-agencies) #### [media planning • Tue, Jun 14, 2016 @ 15:06 PM Size Matters Not: Why A Smaller Agency Is A Better Agency](https://www.goodmediaideas.com/blog/size-matters-not-why-a-smaller-agency-is-a-better-agency) [Read article](https://www.goodmediaideas.com/blog/size-matters-not-why-a-smaller-agency-is-a-better-agency) #### [FOX • Wed, May 20, 2015 @ 13:05 PM Upfronts 2015: FOX, NBC, and the CW Recap](https://www.goodmediaideas.com/blog/bid/405566/upfronts-2015-fox-nbc-and-the-cw-recap) [Read article](https://www.goodmediaideas.com/blog/bid/405566/upfronts-2015-fox-nbc-and-the-cw-recap) #### [RTB • Wed, Oct 1, 2014 @ 13:10 PM Programmatic Buying: Is It Real-Time or Not?](https://www.goodmediaideas.com/blog/bid/397637/programmatic-buying-is-it-real-time-or-not) [Read article](https://www.goodmediaideas.com/blog/bid/397637/programmatic-buying-is-it-real-time-or-not) #### [television • Fri, Sep 26, 2014 @ 16:09 PM The Fall 2014 Television Line-Up: Who will make it to Summer?](https://www.goodmediaideas.com/blog/bid/397248/The-Fall-2014-Television-Line-Up-Who-will-make-it-to-Summer) [Read article](https://www.goodmediaideas.com/blog/bid/397248/The-Fall-2014-Television-Line-Up-Who-will-make-it-to-Summer) #### [media buying • Thu, Aug 21, 2014 @ 16:08 PM An Intro to Programmatic Buying](https://www.goodmediaideas.com/blog/bid/394817/An-Intro-to-Programmatic-Buying) [Read article](https://www.goodmediaideas.com/blog/bid/394817/An-Intro-to-Programmatic-Buying) #### [creative agency • Thu, May 22, 2014 @ 16:05 PM Which Comes First – Media or Creative?](https://www.goodmediaideas.com/blog/bid/386962/which-comes-first-media-or-creative) [Read article](https://www.goodmediaideas.com/blog/bid/386962/which-comes-first-media-or-creative) [Neil Pace](https://www.goodmediaideas.com/blog/author/neil-pace) #### Topics - [media planning](https://www.goodmediaideas.com/blog/topic/media-planning) - [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) - [media strategy](https://www.goodmediaideas.com/blog/topic/media-strategy) - [Cox Automotive](https://www.goodmediaideas.com/blog/topic/cox-automotive) - [social media](https://www.goodmediaideas.com/blog/topic/social-media) - [media success](https://www.goodmediaideas.com/blog/topic/media-success) - [client success](https://www.goodmediaideas.com/blog/topic/client-success) - [holistic approach](https://www.goodmediaideas.com/blog/topic/holistic-approach) - [awareness](https://www.goodmediaideas.com/blog/topic/awareness) - [marketing](https://www.goodmediaideas.com/blog/topic/marketing) - [advertising](https://www.goodmediaideas.com/blog/topic/advertising) - [media partner](https://www.goodmediaideas.com/blog/topic/media-partner) - [strategy](https://www.goodmediaideas.com/blog/topic/strategy) - [picking a new agency](https://www.goodmediaideas.com/blog/topic/picking-a-new-agency) - [FOX](https://www.goodmediaideas.com/blog/topic/fox) - [2015](https://www.goodmediaideas.com/blog/topic/2015) - [upfronts](https://www.goodmediaideas.com/blog/topic/upfronts) - [NBC](https://www.goodmediaideas.com/blog/topic/nbc) - [CW](https://www.goodmediaideas.com/blog/topic/cw) - [RTB](https://www.goodmediaideas.com/blog/topic/rtb) - [programmatic](https://www.goodmediaideas.com/blog/topic/programmatic) - [real time buying](https://www.goodmediaideas.com/blog/topic/real-time-buying) - [digital](https://www.goodmediaideas.com/blog/topic/digital) - [television](https://www.goodmediaideas.com/blog/topic/television) - [ratings](https://www.goodmediaideas.com/blog/topic/ratings) - [Nielsen](https://www.goodmediaideas.com/blog/topic/nielsen) - [tv](https://www.goodmediaideas.com/blog/topic/tv) - [digital media](https://www.goodmediaideas.com/blog/topic/digital-media) - [creative agency](https://www.goodmediaideas.com/blog/topic/creative-agency) - [Media Agency](https://www.goodmediaideas.com/blog/topic/media-agency) - [partnership](https://www.goodmediaideas.com/blog/topic/partnership)