We are advertising media professionals by choice -- and we're pretty darn good at it. While our wheelhouse is multi-market consumer campaigns and business-to-business marketing, our category experience runs deep. We've managed clients in virtually every business category, with notable experience in automotive, consumer packaged goods, construction/industrial, education, fast casual/QSR, financial, government, grocery, healthcare, real estate, retail, and technology. We believe that our media expertise and proven processes can be applied to your business, no matter how obscure it may be. We've marketed funeral homes, dog chew toys and bovine udder cream. We can market your brand too.
Developing effective media programs mandates a balance of left-brain, right-brain thinking. Our planning process begins with research and discovery, continues with collaboration and innovation, and ends with meticulous implementation and measurement. Every media plan is unique; demanding a custom blend of media channels to achieve the client's marketing objectives.
Our most successful clients are those that believe in true partnership; freely sharing information and allowing us to be an extension of their marketing department.
Yes, we emphasize tough negotiation. We also believe in the power of developing partnerships with our media vendors.
Not only do our clients reap the benefits of low rates, but they also gain tremendous value through premium position, industry research, partner development, first-to-market opportunities and bonus exposure. Ask our partners, they'll tell you. We buy all types of media: traditional broadcast TV and radio, cable, out-of-home, print, digital display, mobile (in-app and mobile web), online video, online audio streaming, SEM and more.
We admit it; we all have OCD. Our families may hate it, but our clients love it. Without peerless program implementation, the best media plan is only as good as the paper it's written on. Careful attention must be given to creative trafficking, analysis, proof of performance and budget stewardship.
Managing our clients' budgets as if they were our own builds longstanding client partnerships.
Our Media Summit™ events are designed as an exchange of information and ideas between a client and their key media partners. McCulloch+Company coordinates and mediates face-to-face meetings with the advertiser and media representatives (management, sales, editorial, digital, events). Points of discussion include: content, audience, rates, industry trends, advertising opportunities, sponsorships and more.
Our MediaWatch™ product is a competitive media analysis conducted by our team. This research is mostly applicable to B2B categories that are not measured by syndicated data. Information is gathered, analyzed and graphically illustrated to assist with strategic media planning, budget development and creative strategy. Information is customized to fit the client's needs and costs vary based on the category size and complexity of reporting. Click here to read about a recent MediaWatch™ we conducted.
MarketView™ is a comprehensive analysis with multi-source data that is critical for making decisions. This report includes a market snapshot, target audience profile, trade area analysis, media opportunity identification, media planning costs and preliminary media recommendations. The MarketView™ product is oftentimes the first critical step in the media plan development process.