More Good Media Ideas

This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of Out-of-Home combined with beacon technology. The campaign ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.” 

At McCulloch+Company we do what we do well, and engage specialists at one of our partner agencies if a need arises that's not in our wheelhouse. Today's blog is a guest post from one of those partners, Somedia Solutions. Somedia specializes in developing and implementing strategic, engaging social media marketing plans. They create and manage content to help their clients achieve their business goals. Whether it's B2B, B2C or human2human, Somedia uses social tools to maximize your brand, sales, customer service and event promotion. This post was written by Hannah Carroll.

The world of advertising and media can often be difficult to understand. It seems like there's a new acronym for some new technology, every day - like RTB, BR or CPLV. Luckily, you have your friends at McCulloch+Company to help you navigate these waters and explain what all of these terms mean. This blog post will do just that: define many of the most popular media buying and planning terms and a few of the more obscure ones too. 

So, the Olympics is happening right now. I know, I know - you had no idea. If you're like me, you've been staying up way too late to cheer on the athletes wearing the red, white and blue. From all the gold in swimming to the women gymnasts topping the podium again, it's been pretty exciting to watch.

When trying to reach densely populated city centers a media idea we have explored is mural advertising. Although it is a more permanent option than a billboard, it is a creative way to get a brand's message out and definitely adds a "cool" factor. It's also a way to get exposure despite limited OOH inventory which can be the case for a lot of cities - especially if you need to go to market quickly. 

There is no doubt that podcast listening is enjoying a bit of a resurgence. It is estimated that over 98 million will tune in this year, about 21% of all Americans each month. Not only is it a large quantity of people, but it is an attractive audience that a lot of brands want to reach - highly educated with higher household income and ethnically diverse. And yes podcast listening does over-index among millennials (A18-34). 

The best media ideas are those that incorporate several media channels. For example an online video campaign that is supported with digital display, custom eblasts as well as on all active social channels. This month's good media idea is one such campaign and involves an integration between two traditional media channels - terrestrial radio and out-of-home. The campaign comes to us from London and started earlier this spring to promote Justin Bieber's latest album, "Purpose."

It's been a few months (okay-several) but we like to showcase good media ideas we have seen. This month we are featuring immersive mobile units. As smartphone penetration across the US reaches 80%, we know that a mobile campaign is almost always a good idea, even for B2B clients. We have done some exciting campaigns for some of our B2B clients including geofencing around important conventions - and it makes sense given that 42% of B2B decision-makers use a mobile device in their purchasing process. (That's up 91% by the way, according to Think With Google).

Last week our Media Director, Jeff Jones participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click here to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your media planning and buying endeavors.