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Drew Conklin

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Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

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Topics: programmatic advertising, media planning, media buying, out of home advertising, Radio media buying, case study, family farm and home, media success

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

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Topics: tv advertising, upfronts, broadcast

Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

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Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy

Transparency, Fraud and our in-house Trading Desk

Posted by Drew Conklin on Wed, Mar 29, 2017 @ 09:03 AM

We live in a world of "buzzwords." Everywhere we turn, a new one seems to pop up and it is hard to keep track of all of them. While the terms "transparency" and "fraud" are not technically buzzwords, they feel that way in the world of Digital Media. We hate to use buzzwords without defining them, so here we go. By transparency, we mean being open and honest with our clients - from where their money is being spent, to our fees, vendor contracts, full disclosure of all digital reporting, and more. We will define fraud a little later.

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Topics: Atlanta media buying agancy, fraud, transparency, trading desk

Super Bowl Super Ads?

Posted by Drew Conklin on Fri, Jan 20, 2017 @ 09:01 AM

As we all know, the Super Bowl is a spectacle. Even if your team isn't playing (sadly my team won't be playing...again), you always watch...mainly for the commercials. Sometimes it is all about the commercials, but in recent years the ads have been, in this bloggers opinion, not very good.

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Topics: Super Bowl advertising, commercials

Major Media Keys

Posted by Drew Conklin on Wed, Jan 4, 2017 @ 08:01 AM

Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since. 

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Topics: Media Agency, media buying, media partner, Media, major keys

Atlanta Airport Case Study

Posted by Drew Conklin on Tue, Dec 13, 2016 @ 10:12 AM

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Topics: digital advertising, digital strategy, case study, altanta airport

Benefits of Traditional Media: Cable Television

Posted by Drew Conklin on Thu, Sep 8, 2016 @ 15:09 PM

As mentioned in our blog on Broadcast Television, we will be discussing Cable Television as a separate Traditional Media option. So with that, here is our continuing look into Traditional Media options and the benefits of each. 

When we think about Television in general, it is just Television; a mix of both Broadcast and Cable. However, when it comes to purchasing, we need to think about them separately.
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Topics: traditional media buying, media buying, Traditional Advertising, benefits of traditional media, cable advertising

Benefits of Traditional Media: Out of Home

Posted by Drew Conklin on Thu, Aug 25, 2016 @ 09:08 AM

In our continuing series on the Benefits of Traditional Media, today's blog will dive into the world of Outdoor, or Out of Home (OOH). 

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Topics: traditional media buying, out of home advertising, outdoor, outdoor advertising, Traditional Advertising, benefits of traditional media

Benefits of Traditional Media: Radio

Posted by Drew Conklin on Thu, Aug 11, 2016 @ 15:08 PM

In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.

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Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media

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