More Good Media Ideas
Welcome to the McCulloch+Company Blog
Many organizations, from "mom and pop" to large national companies, have at some point thought about or implemented an SEM (Search Engine Marketing) campaign for their business. Some of these implementations led to great results, while others have fallen flat on their back.
When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.
Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.
Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much.
We live in a world of "buzzwords." Everywhere we turn, a new one seems to pop up and it is hard to keep track of all of them. While the terms "transparency" and "fraud" are not technically buzzwords, they feel that way in the world of Digital Media. We hate to use buzzwords without defining them, so here we go. By transparency, we mean being open and honest with our clients - from where their money is being spent, to our fees, vendor contracts, full disclosure of all digital reporting, and more. We will define fraud a little later.
As we all know, the Super Bowl is a spectacle. Even if your team isn't playing (sadly my team won't be playing...again), you always watch...mainly for the commercials. Sometimes it is all about the commercials, but in recent years the ads have been, in this bloggers opinion, not very good.
Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since.
As mentioned in our blog on Broadcast Television, we will be discussing Cable Television as a separate Traditional Media option. So with that, here is our continuing look into Traditional Media options and the benefits of each.When we think about Television in general, it is just Television; a mix of both Broadcast and Cable. However, when it comes to purchasing, we need to think about them separately.