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Jeff Jones

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How Do You Spell Synergy? Creating Productive Agency Partnerships

Posted by Jeff Jones on Tue, May 27, 2014 @ 09:05 AM

As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.

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Topics: creative agency, choosing a media agency, partnership

Why is Online Advertising still the Wild, Wild West?!

Posted by Jeff Jones on Thu, May 8, 2014 @ 14:05 PM

Warning: this might qualify as a "blant" --- a blog rant. We try to shy away from these, but I’ve got to get this off my chest.

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Topics: top Atlanta media buying advertising agency, interactive media buying, blant

How to Find the Right Advertising/Media Agency

Posted by Jeff Jones on Thu, Feb 13, 2014 @ 14:02 PM

Your brand needs a new agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you’re looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

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Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, Don Draper, best media agency

How to NOT let Conference Calls ruin your life

Posted by Jeff Jones on Wed, Jan 22, 2014 @ 09:01 AM

 A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.

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Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting

How to NOT Let Meetings Ruin Your Life

Posted by Jeff Jones on Mon, Nov 11, 2013 @ 07:11 AM

 

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Topics: Media Agency, top atlanta radio media placement, good media ideas, interactive media planning, top print media buying firm, top roswell media buying company, how to run a good meeting, meeting agenda, advertising agency meetings

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