More Good Media Ideas

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

Topics: creative agency, choosing a media agency, partnership

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Your brand needs a new agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you’re looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, Don Draper, best media agency

 A couple of months back, I wrote some tips on how to make meetings run much more smoothly and increase productivity. Another reality of the advertising - and business - world is the prevalence of conference calls, and they can be just as painful if not done right. So below are a few tips on how to handle these necessary evils, and help you enjoy your conference calls as much as the people in this stock photo.

Topics: how to run a good conference call, Tripp and Tyler, digital advertising agency, good media ideas, media planning, Agency, TV media buying, conference calls, how to run a good meeting

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